Executive Speeches: 51 CEOs Tell You How
The one indispensible skill that successful executives must possess is the ability to communicate, the ability to inform, persudade, convert and compel. It's Brent Filson's conviction that the basis of executive communication is the speech. So, he interviewed 51 CEOs of successful companies across the U.SD. for techniques on what worked for them in preparing and delivering speeches -- not only formal speeches to large audiences but those informal talks to small groups of people when communication is essential. In addition, he has detailed techniques he's personally used overf tghe years as president of a leadership consulting business, creating communication strategies and writing hundreds of speeches and position papers for a select clientele of highly successful executives. An Executive Program Book Club selection.